Ferrari’s special livery for the return to Las Vegas (2024)


Scuderia Ferrari and its drivers are all set to sport special colours for Formula 1’s long awaited return to Las Vegas in the United States. It’s been 41 years since the last time the largest city in the state of Nevada hosted a Grand Prix, held on a track in the car park of the famous Caesars Palace. Back in 1982, the Formula 1 calendar already featured three rounds in the United States, as is the case this year, confirming the recent surge in popularity for the sport, the boom down to the work of Liberty Media, the championship’s commercial rights holder and the hugely successful Netflix series,Drive to Survive. The result is a second golden age in the United States which, along with the well established race in Austin, saw Miami added to the calendar in 2022 and this year, Las Vegas will stage the very first night race in the United States, starting on Saturday 18 November at 22 local (7 CET).

The first “golden age”.Scuderia Ferrari has participated in every year of the Formula 1 world championship and therefore experienced that first golden age for the category in America. In 1971, at the wheel of the remarkable Ferrari 312 B, the American driver, Mario Andretti, won the South African Grand Prix, sparking interest in the sport at home. Following in the Italian-American’s footsteps came other racers, the New Yorker, Peter Revson and Mark Donohue who raced in the predominantly European series with the great Roger Penske, who became a Formula 1 constructor to add to his successes in IndyCar. Other great drivers were also racing back then: Jackie Stewart, Emerson Fittipaldi, Niki Lauda, Jody Scheckter, Clay Regazzoni, James Hunt and Gilles Villeneuve, all true stars who boosted the popularity of the sport, bringing in plenty of sponsors. In the nine years from 1976 to 1984, 19 World Championship races were run in the USA, along with nine Canadian events, which brought the total number of North American Grands Prix to 28.

The colours.During America’s first golden age of Formula 1, Scuderia Ferrari enjoyed some of the most memorable moments of its history, with Niki Lauda winning two world titles, in 1975 and 1977, with a victory at Watkins Glen in 1975. Clay Regazzoni added to the tally, winning at Long Beach in 1976 while Carlos Reutemann triumphed at Watkins Glen in 1978. In 1979, Gilles Villeneuve scored an American double with wins in Long Beach and Watkins Glen in the now legendary 312 T4. In those days, there was a lot of white alongside the red in the Ferrari livery and this year, for the return to Las Vegas, the Scuderia decided to reprise it, producing an entirely red and white-only livery for the SF-23. Key to the success of this special design was the cooperation between the Scuderia’s partners who approved changes to their own colours, especially Puma who produced completely new team kit specifically for this race. Charles and Carlos are also happy to support the initiative and so, for this event, their helmets follow the theme with predominantly red and white colours, which is also the case with the special race suits.

Back to Vegas Collection.Ferrari will also celebrate Formula 1’s return to Las Vegas with a series of special off-track initiatives. Fans and enthusiasts will be able to get their hands on limited edition caps and accessories, all featuring the white and red colours. Puma and Scuderia Ferrari are launching two collections designed in partnership with Californian artist Joshua Vides, famous for his creative flair and wonderful sketches. The capsuleBack to VegasCollectionhighlights Vides’ stylistic signature, reinterpreting motorsport through a series of items ranging from apparel to accessories, all paying homage to the golden age of Formula 1 in America. To be worn at the race track or as everyday wear, the iconic Ferrari red combines with white, as it did on the cars’ bodywork back in the Seventies and on the SF-23 livery in Las Vegas. Also available is the limited editionReplicacollection, inspired by the Scuderia team kit: this capsule features a selection of polo shirts, sweatshirts and caps and is aimed particularly at those fans attending the Las Vegas GP wanting to show their support for the team.

Ray Ban and Ferrari pop-up boutique.Long-time Ferrari Team Partner, Ray Ban is also celebrating the sport’s return to Las Vegas with a special launch of its iconicAviatorglasses, with a version specifically designed for this memorable event: the Las Vegas model features a metal frame, carbon fibre temples and a special version of the famous Ferrari emblem, in line with the design the Scuderia has chosen for its return to the legendary city in the state of Nevada. Finally, worth noting that, from 13 to 20 November, Ferrari will have a pop-up boutique at the Bellagio Hotel, selling fashion collections designed by its Creative Director, Rocco Iannone.

Ferrari’s special livery for the return to Las Vegas (2024)


What is Ferrari's special livery for the return to Las Vegas? ›

Ferrari have unveiled a special livery for the Las Vegas Grand Prix with the traditional red on the SF-23 cars featuring a hint of white. Charles Leclerc and Carlos Sainz's race suits and helmets have also been given the same treatment to celebrate Ferrari's look from the 70s.

What is the livery of the Ferrari F1 2024? ›

Ferrari have unveiled their special livery, featuring shades of blue, that will adorn the SF-24 at the upcoming Miami Grand Prix. The one-off design change marks the 70th anniversary of Ferrari's presence in North America and features two historic shades of blue – Azzurro La Plata and Azzurro Dino.

What happened to Ferrari in Vegas? ›

The Ferrari team boss exploded in Las Vegas after Carlos Sainz saw his car destroyed by a loose cover. The Spaniard even had to incur a grid penalty due to the need to replace the monocoque, much to Vasseur's annoyance.

Why did Ferrari race in blue? ›

These are actually two shades of blue that represent the tones Azzurro La Plata and Azzurro Dino and were, as Ferrari describes, "part of daily life in Maranello for many years and are now coming back after an absence of around 50 years".

What is the special livery of the Ferrari? ›

Ferrari's special & one-off liveries - Over the years
Apr 30, 2024

What are the colors of the Ferrari in Las Vegas? ›

The decision to adopt an all red-and-white livery is a hark back to Ferrari's past and some of the most iconic moments it has enjoyed during the previous boom years F1 had in the United States in the 1970's.

What is F1 car livery? ›

A racing livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors, as well as to identify vehicles as belonging to a specific racing team. Aircraft livery is also the term describing the paint scheme of an aircraft.

What red is the Ferrari F1 car? ›

In the early days of motor racing, nations were unofficially given 'racing colours' -- Italian teams would race in red, with the Rosso Corsa shade becoming synonymous with Ferrari in the 20th Century, while American teams traditionally raced with blue.

Is Ferrari still family owned? ›

The primary owner of Ferrari is the investing public, while Piero Ferrari — Enzo's second son — also holds a significant ownership stake, with Exor N.V. rounding out ownership of the company. Exor N.V. is a company controlled by descendants of one of Fiat's original founders, Giovanni Agnelli.

Did Ferrari get compensated for Las Vegas? ›

Ferrari are still looking to extract compensation from the organizers of the Las Vegas Grand Prix for the damage done to Carlos Sainz's car at the 2023 edition of the event.

Is the Ferrari family still alive? ›

Piero Ferrari (born Piero Lardi, then Piero Lardi Ferrari; 22 May 1945) is an Italian billionaire businessman and sport personality. He is the second and only living son of Enzo Ferrari, and a 10.23% owner of the Ferrari automotive company, of which he is the vice chairman. He owns 13.2% of the Ferretti Group.

What is the forbidden Ferrari color? ›

Ferrari is an impeccable brand with sometimes impossible standards, and that is why they have pretty much run the exotic sports car game for decades. With such a larger-than-life brand comes strict protocols–including the little-known code on pink Ferrari cars: They are not allowed.

Was Ferrari ever yellow? ›

Going against the rule of red for Italy, in the Inter-Europe Cup held at Monza on 15 April 1951, Italian privateer Salvatore Ammendola won in a yellow 195 Inter Berlinetta. The first yellow Ferrari at a motor show and the stripes of the Sixties.

Why did Ferrari change to red? ›

While we have to admit that there's something truly striking about that shade of Ferrari Red (Rosso Corsa), there's a simple reason why the earliest Ferraris were red: the International Automobile Federation required all Italian grand prix race cars to be red in the early days of auto racing.

Why are Vegas F1 tickets so expensive? ›

As F1 returns to Las Vegas after nearly four decades, it has attracted investments of up to $500 million, which might have spilt onto the high-ticket prices, as prices for the general admission tickets around the MSG Sphere reached $966 (£844).

How much does it cost to go to the F1 Grand Prix in Las Vegas? ›

Ticket prices start at $150 for Single-Day General Admission and $600 for Three-Day General Admission, and the event will continue to build upon fan engagement with enhanced interactive experiences, thrilling live entertainment, complimentary food and drink offerings, and more.

What is Ferrari's red? ›

There is one shade of red in particular that sears out of Ferrari's colour swatch catalogue: Rosso Corsa, which translates as 'Racing Red'. The inference is clear: as the historic international colour of Italian racing cars, red represents the very lifeblood of Ferrari.

What is the car rebuild show in Las Vegas? ›

On the HISTORY series Counting Cars, Danny and his team restore, customize and sell cars in a hurry, scrambling to keep their Las Vegas shop in the black. From classics to exotics, from hotrods to choppers, Danny and the crew of Count's Kustoms will stop at nothing to find and flip the greatest rides of all time.


Top Articles
Latest Posts
Article information

Author: Roderick King

Last Updated:

Views: 5417

Rating: 4 / 5 (71 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Roderick King

Birthday: 1997-10-09

Address: 3782 Madge Knoll, East Dudley, MA 63913

Phone: +2521695290067

Job: Customer Sales Coordinator

Hobby: Gunsmithing, Embroidery, Parkour, Kitesurfing, Rock climbing, Sand art, Beekeeping

Introduction: My name is Roderick King, I am a cute, splendid, excited, perfect, gentle, funny, vivacious person who loves writing and wants to share my knowledge and understanding with you.